I’m Anthony Maina. I live in South Florida, building digital experiences.

I've had a passion for design and technology ever since I was a little kid. We had a desktop computer at home that I would spend hours on playing games. It had about 3 games on it, but I would play them over and over again. My first personal laptop however, was this HP Pavilion DV6-1000 series with about 4GB of RAM and a lightning quick (at the time) Intel Core i5 processor. I loved that machine was always facinated by how it worked.

Fast forward a few years later and I was learning to code. My first real application was a simple accounting software that I built in Visual Basic. The application was pretty simple, but I spent an unreasonable amount of time on the UI and UX of it to create something that was both functional and beautiful.

The next major step was when I got my first iPhone. I was blown away by the app experiences that were possible that I could now get involved in as a developer. Keep in mind that this was the iPhone 5 so the appstore had just turned 4 years old.

By around 2017, I had built a few apps in Objective-C and Swift and was looking to get deeper into understanding the thinking behind design. I came across the High Resolution Podcast by Jared Erondu and Bobby Ghoshal. I found invaluable in understanding the thinking behind some of the most disruptive digital products of our time (Airbnb, Pinterest, IDEO, Spotify etc).

Today, I’m the founder of Insyterra, where I'm working on using AI to shape the next generation of human-computer interaction in various client facing applications.